The first theory i will discuss is the theory of illustration. Illustration is where there is a direct link between an action and a lyric. In the music video of Afrojack ft Eva Simons - Take Over Control there is a clip where Eva Simons says plug it in and at that moment a character is placing a plug into her back. This is direct link between the lyrics and the video this is also present in the next line of the song as Eva Simons the says 'turn me on' there is then a spark going from the plug to Eva she then begins to dance. However the lyrics of 'plug it in and turn me on' could also have a sexual reference which is one of the conventions of this genre but in the video they have decided to portray this in a non sexual way.
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